Not only is adidas’ latest collaboration not gimmicky, but it also has achieved the rare quality of feeling authentic. The sports brand partnered withParley for the Oceans, a collective that aims to protect our oceans, to create a line of sneakers made from ocean plastics. The attempt to repurpose marine trash into reusable material was recently unveiled at the United Nations, where Parley hosted a talk and introduced attendees to the first prototype. To get material for the shoe, Parley’s partner organization, Sea Shepherd, went on a 110-day expedition off the coast of West Africa to retrieve deep-sea fishing nets from an illegal poaching vessel, demonstrating how environmentalists, entrepreneurs, creatives, and scientists can band together effectively for a cause.
The concept shoe illustrates the joint commitment of adidas and Parley for the Oceans and offers a first look at the kind of consumer-ready ocean plastic products that will be revealed later this year.
“At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change,” said Cyrill Gutsch. “Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans. We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
Eric Liedtke, who is also a passionate member of the Parley for the Oceans Steering Committee, said: “We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.”
What does this mean for you? It means next time you’re in the market for a sneaker, that sneaker you purchase can be helping clean up the planet. That’s pretty cool.
What do you think? Would you wear these?