Every year, each American throws away about 68 pounds of clothing into landfills.
The clothing label Reformation, which promotes fashionable sustainability with garments made of vintage and eco-friendly fabrics, has kicked off a “RefRecyling” initiative to alleviate the problem, partnering with Community Recycling to give shoppers an easy way to dispose of old clothes and make room for new ones. Each online customer receives a “Lazy Person’s Guide to Recycling” pamphlet and return shipping label with their order; Then, they simply fill the box that their items came in with unwanted garments, slap on the label, and ship.
If every American recycled one more T-shirt a year, we would recover 210 billion gallons of water alone. And – hand on heart – we all have at least one ugly t-shirt in our closets, that we should probably say goodbye to.
To encourage you and me to join the program, Reformation is running an#OutfitofthePast social media contest in which shoppers can upload old photos of themselves wearing cringe-worthy outfits for a chance to win a $500 gift certificate. The cringe-worthy part is NOT a problem. It’s deciding WHICH cringe-worthy outfit to post. I mean, no matter what your confidence level, we all have a level of self-respect too, right? Meh, maybe not! Do you have any cringe-worthy stuff hiding out in your closet?