Start Equity

July 22, 2015

The tech community is buzzing about a new federal ruling that indicates that the relationship between companies and their consumers may be a lot more intimate in the future. Startups can now issue shares of their company to anyone, regardless of how much money they have, prompting a new industry of equity crowdfunding—similar to Kickstarter and Indiegogo’s crowdfunding models, only supporters get stock instead of prizes. StartEngine is one such company, allowing anybody with some cash money to invest in private companies online while helping companies crowdfund money and equity from early fans.

Startups that are turning in StartEngine include mobile game publisher Xreal, which is currently gauging how many people are interested in investing in its eSports mobile gameFortress Fury before beginning to collect money.

What do you think? Would you invest early in a company in hopes it becomes MisFit, Apple, or Microsoft? Does this encourage you to chase after YOUR dream of starting up something amazing? 

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